Privacy Policy — Fertility Essentials

Fertility Essentials ("we", "us", or "our") operates the website fertilityessentials.us and the Fertility Essentials mobile application (the "Site" and "App"). This policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have.

Who is responsible for your information. Fertility Essentials operates through two registered companies: Fertility Essentials, registered in Ghana, and Fertility Essentials LLC, registered in the United States.

Fertility Essentials, the Ghana-registered business, is the data controller responsible for the personal information described in this policy. It operates the Site and App, sells and fulfils all orders, and decides how your information is used. Contact details for it are at the end of this page.

Fertility Essentials LLC is the publisher of record for the App on the Apple App Store, which is why its name appears there as the seller of the App. It does not sell the products you order and does not control how your personal information is used.

The App is a reproductive health and wellness product. Some of the information you give us is sensitive, and we treat it accordingly. Section 2 describes that data specifically.

1. Information We Collect

Account and contact information

Your first and last name, and the display name you choose
Email address
Phone number, where you provide one
Shipping and billing addresses
Where you sign in with Google or Apple, the account identifier that provider returns to us

Order and loyalty information

Products ordered, order history, and delivery status
Loyalty points, referrals, and affiliate activity
Payment reference numbers issued by our payment processor. We do not receive or store your card number — see section 3.

Content you create

Community forum posts and replies
Product reviews
Photographs you upload, including profile images
Notes attached to appointments
Messages you send us through in-app live chat or email

Device information

A push notification token, so we can send you order, appointment, and community notifications. This is created only after you sign in and grant notification permission.

2. Health and Sensitive Information

If you use the cycle tracking features of the App, you may record information about your reproductive health. This can include:

Menstrual bleeding and flow intensity
Basal body temperature
Cervical mucus observations
Physical, mood, and other symptoms you log
Sexual activity
Your tracking goal — for example trying to conceive, avoiding pregnancy, general health monitoring, or managing PCOS
Free-text notes you add to any day

We use this information solely to operate the tracking features you asked for — storing your entries, calculating your cycle phases, fertile window, and coverline, and showing them back to you.

We do not use health or sensitive information for advertising or marketing. We do not use it to recommend products to you. We do not include it in any business analytics or reporting. We do not sell or share it with advertisers, data brokers, or any third party except as required by law under section 4.

Sensitive health fields are encrypted at rest using AES-256-GCM. You can delete individual entries at any time, or delete your entire account and all associated health data as described in section 7.

3. How We Use Your Information

To operate the Site and App — creating and authenticating your account, storing your entries, enabling features, keeping the service secure, and preventing fraud
To fulfil your orders — processing payment, arranging shipping, handling returns and refunds, and awarding loyalty points
To support you — answering questions you send by email or live chat
To send you service messages — order confirmations, shipping updates, appointment reminders, password resets, and community notifications
To send you marketing — newsletters, promotions, reminders about items left in your basket, and alerts when something on your wishlist goes on sale. You can opt out at any time, and opting out does not affect service messages.
To understand our business — aggregated order counts, revenue totals, and customer numbers. This uses order and account records only, never health or sensitive information.

We do not sell, trade, or rent your personal information. We do not share it with advertising networks or data brokers, and we do not track you across other companies' apps or websites.

We share the minimum necessary with service providers who help us run the service. They are permitted to use it only to perform that service for us:

Live chat (Crisp) — your name, email, phone number, account identifier, and the messages you send
Push notifications (Expo) — your notification token and the content of notifications sent to you
Email delivery (Resend, Brevo) — your name, email address, and the content of messages we send you
Payments (Hubtel) — your name, contact details, and order total. You enter card or mobile money details directly with the processor; we receive only a transaction reference.
Shipping (DHL) — recipient name, delivery address, phone number, and parcel contents
Sign-in providers (Google, Apple) — only where you choose to sign in with them
Video appointments (Google Meet) — your name and email, where an appointment is booked on that platform

No health or sensitive information from section 2 is shared with any of these providers.

We may also disclose information:

To comply with applicable laws and regulations
To respond to lawful requests and legal process
To protect the rights and property of Fertility Essentials, our users, and others
In an emergency, to protect the personal safety of our users or the public

5. Cookies and Tracking Technologies

The App does not use cookies, advertising identifiers, or cross-app tracking, and contains no advertising or analytics software.

The Site uses only the storage strictly necessary to operate it — for example, keeping you signed in. We do not use advertising cookies and we do not permit third parties to track you across other websites through our Site.

6. Data Security

The security of your personal information is important to us. We protect it using commercially acceptable means, including transport encryption for all traffic and AES-256-GCM encryption at rest for sensitive health data. Access to production data is restricted to staff who need it, under role-based permissions.

No method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have the right to:

Access, update, or delete your personal information
Object to or restrict how we process your information
Receive a copy of your information in a structured, commonly used, machine-readable format
Withdraw consent at any time where we rely on it, including unsubscribing from marketing messages

These rights are available to you under the Ghana Data Protection Act, 2012 (Act 843). If you are unsatisfied with how we handle a request, you may complain to the Ghana Data Protection Commission.

Deleting your account

You can delete your account from within the App, under Profile. This permanently removes your account, cycle tracking entries, forum posts, reviews, uploaded images, and saved addresses. We retain order records where we are legally required to for tax and accounting purposes; those records are retained without being linked to an active account.

You can also ask us to delete your account by writing to [email protected].

8. Data Retention

Account and health data — kept while your account is open, and deleted when you delete your account
Order records — retained as required by tax and accounting law, then deleted
Support conversations — retained for up to two years so we can handle follow-up questions
Marketing preferences — your opt-out is retained indefinitely so we can continue to honour it

9. Age Requirement

The Site and App are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, contact us and we will delete it.

10. Third-Party Links

The Site and App may link to third-party websites or services we do not own or control. We are not responsible for their content, privacy policies, or practices, and we encourage you to read their policies before providing them with information.

11. Where Your Information Is Processed

We operate from Ghana. Our servers and databases are hosted with DigitalOcean in Frankfurt, Germany. Your information is therefore transferred to and stored on computers in the European Union.

We take steps to keep it protected in line with this policy wherever it is held, including encryption in transit, AES-256-GCM encryption at rest for sensitive health data, and contractual restrictions on the service providers listed in section 4.

If you are located in the European Economic Area or the United Kingdom, you have rights under the General Data Protection Regulation in addition to those in section 7, including the right to lodge a complaint with your local supervisory authority. Contact us at the address below to exercise them.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be announced at least 30 days in advance. Changes take effect when posted, and the date at the top of this page will be updated.

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Ghana, including the Data Protection Act, 2012 (Act 843).

Contact Us

Fertility Essentials
Email: [email protected]
90 Deedaw Lane, La-Nkwantanang-Madina, Ghana
Ghana Post GPS: GN-014-7367